In 2013 BBVA CIB continued to improve its customer-centric approach, geographical and product and service diversification, efficiency in costs and capital consumption, and prudent risk management. Work has been carried out in three main lines:
- Simplification of the organizational structure and business management, ensuring a more customer-centric approach, thus gaining in efficiency and responsiveness. This has been done by boosting cross-border business and collaborating with the Group’s local networks in all the geographical areas; in other words, by using the Bank’s networks as the basic lever to make the business structure more profitable. In addition, the migration toward a less capital-intensive model continued.
- A boost to strategic growth plans in the area, particularly in terms of the development of flow products (foreign currency, cash management and foreign trade), to the consolidation of the value chain integration model (origination, structuring, distribution and trading) and to the strengthening of certain geographical areas such as the United States, where a new strategic plan was launched. BBVA CIB operates in core markets for the Group as a key element of differentiation. It also continues to make the most of the Bank’s competitive advantages in emerging countries.
- Investment in innovation and technology as a key element for implementing the business transformation plans, closely aligned to the Group’s transformation and productivity programs.
Looking to the future, BBVA CIB will continue committed to this customer-centric, diversified, efficient, low risk business model that is underpinned by four pillars:
- International presence supported by a model of global and specialized coverage.
- A value offer for all the Group’s customer segments (transversality).
- A complete catalog of great added-value products and services and a high-level platform, paying special attention to flow products (foreign currency, cash management and foreign trade).
- Aspiration to excellence in customer experience.
CIB. A strategy that allows offering all BBVA’s customers the highest value-added service
