Definition of the area

This area comprises the banking, pensions and insurance business conducted in Mexico by BBVA Bancomer Financial Group (BBVA Bancomer).

BBVA Bancomer offers a broad range of financial services and products through its extensive network and infrastructure. Its primary activity is carried out through the bank, which holds a leading position in Mexico in terms of deposits, loan-book, number of ATMs and branches. Its business model is based on a segmented distribution by customer type, with a philosophy of prudent risk control, and

long-term growth and profitability as main objectives.

BBVA Bancomer works toward a better future for people and offers its customers a mutually beneficial relationship, proactive service, advisory services and comprehensive solutions.