BBVA in 2012

Vision and mission

Print this page

BBVA’s main commitment is to provide its customers with the best solutions possible

BBVA is a global financial services Group committed to providing the best solutions to its customers, profitable and sustained growth to its shareholders and progress in the societies where it operates. This is the Organization’s mission and raison d’être.

Based on a clear vision: “At BBVA, we work for a better future for people”

In addition, BBVA Group has a vision as a company, an aspiration that drives its ambition as a bank and which is summarized in one idea: we work for a better future for people. BBVA views its future as part of the future of all those related to its activity. It believes that its business development is linked to the prosperity of the people who live in the societies and countries where it operates and, therefore, seeks to contribute to build a better future for all of them. This way, the Group is committed to the people related to its activity and, particularly, to its customers, who are at the core of its business (customer-centric approach). This determination defines the identity and positioning of the BBVA brand, as a benchmark of responsible business conduct.