BBVA in 2012


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A number of awards and special mentions were received, of which we may highlight:

  • BBVA Bancomer received the award for “Socially Responsible Company” from the Centro Mexicano para la Filantropía (Cemefi) in recognition of its extraordinary social work as “good citizen”. Worth mentioning is the implementation of a number of banking penetration actions which have generated a range of low-cost services within a framework of ongoing innovation, using high-technology channels, and the progress made by the financial literacy program “Adelante con tu Futuro” (Forward with your Future).
  • The Mexican Center for Philanthropy (Cemefi), Alliance for Social Responsibility in Mexico (AliaRSE) and Forum Empresa granted BBVA Bancomer the “Best Corporate Social Responsibility Practice” award in the “Community engagement” category for the mutual fund B+Educa, the first of its kind created by Mexico to support the “Por los que se quedan” (For those left behind) social integration scholarship program.
  • The financial magazine World Finance has recognized BBVA Bancomer’s Asset Management unit as the Best Asset Management Institution in Mexico due to its positive earnings figures and effective management of mutual funds.

Some innovative campaigns and products worth mentioning are:

  • The development of the “Dinero móvil” product, which allows customers to withdraw money from ATMs and make payments without having to use a card. Cell phones are therefore the main channel for operating with this product, which works with any operator.
  • The successful launch of the “Sí, acepto” (Yes, I accept) campaign that aims to support customers by granting instant loans that are individually tailored to each of them, simply for having their salaries paid directly into their accounts. It is a quick, customer-friendly product with added advantages.

Finally, BBVA Bancomer successfully issued two 10-year additional capital notes for USD 1,500m on the international markets. The issue was 3 times oversubscribed, once more confirming the confidence of investors in both the growth prospects and positive performance of BBVA’s franchise in Mexico and the country overall.