BBVA in 2012

Management priorities

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BBVA Mexico offers a broad range of financial services and products through its extensive network and infrastructure. Its primary activity is carried out through the bank, BBVA Bancomer, S.A., which holds a leading position in Mexico in terms of deposits, loan book, number of ATMs and branches. Its business model is based on a segmented distribution by customer type, with a philosophy of prudent risk control, and long-term growth and profitability.

BBVA Group in Mexico works for a better future for people and offers its customers a mutually beneficial relationship, proactive service, advisory services and comprehensive solutions.

In 2012, the business area focused on:

  • Developing profitability strategies for the business against a low interest rates scenario.
  • Maintaining a profitable mix of gathering deposits, with growth in the lower-cost customer funds.
  • Implementing a cost optimization plan focused on controlling recurrent expenses without affecting the expansion plans.
  • Making advances in the segmentation process and customer support in branches, after the good results of the project’s tests carried out throughout 2012.
  • Maintaining adequate control of risk.

Management priorities in 2013 will focus on:

  • Increasing marketing activity in all business units.
  • Strengthening income, with a focus on fees and profitability per product.
  • Continuing efforts to control recurrent expenses.
  • Maintaining the growth policy together with a good asset quality.
  • Achieving greater customer loyalty through a multi-channel offer that helps make the customer base more profitable while improving customer-service quality