• The “B-Estratega” application has been launched for the wealth management and private banking segment as part of the customer base segmentation strategy. This allows customers to look up financial information on their I-Pad. In addition, more than €360m were placed in various investment instruments in this segment. In the individual customers segment, specialized service was offered to more than 550,000 customers. The “DIVER-C” fund has also been launched, thus broadening the range of funds targeted at this segment. Finally, more than 341,000 accounts have been opened in the express segment through the commercial network and the express modules located at various stores. Additionally, promotion of the new correspondent network was also given new momentum in February and March. At the end of the quarter, more than 18,000 stores are registered, with over 6 million basic transactions carried out.
  • BBVA Bancomer has been very active in wholesale funding operations in the first quarter of 2012, thus reasserting its leadership in the capital market. The following placements are worth mentioning: TFOVIS, placement of the mortgage portfolio by FOVISSSTE (Fondo de la Vivienda del Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado) amounting to 4,064m pesos, and the issuance of the MRP CDK senior bond trust public offering for 5,000m pesos.
  • BBVA Bancomer received the award for “Socially Responsible Company” from the Centro Mexicano para la Filantropía (Cemefi) in recognition of its extraordinary social work as “good citizen”. Worth mentioning is the implementation of a number of banking penetration actions which have generated a range of low-cost services offer within a framework of ongoing innovation, using high-technology channels, and the progress made by the financial literacy program “Adelante con tu Futuro” (Forward with your Future).