Corporate responsibility

At BBVA we are concerned not only about how we spend the money we earn, but above all how we earn it. That is why we are working to integrate corporate responsibility (CR) across the value chain, from the design of the product, its advertising and marketing, to the management of its risks. As a result, BBVA remains one of the leading global companies in terms of sustainability and repeats its listing on the Dow Jones Sustainability Index (DJSI). BBVA has also become a model at the European level in CR communication. It was distinguished at the Digital Communication Awards 2011 for its communication strategy based on its ongoing direct, transparent and simple conversation with all its stakeholders. This period has also seen the publication of the CR 2010 reports for BBVA Compass and BBVA Chile. Below is a summary of the most outstanding activity related to corporate responsibility during the quarter.

Financial Literacy

BBVA Bancomer has included a personal finance workshop dealing with life insurance in its ‘Adelante con tu futuro’ (Forward with your future), a financial education program. The aim is to give people the knowledge and skills they need to make the best life insurance choices and better manage their policy. In 2011 BBVA Compass has also begun the Crédito Inteligente (Smart credit) scheme, in which the bank’s employees volunteer their time in schools in the communities where they work in order to share information with young people about the responsible use of credit.

Responsible Banking

Human Resources. The magazine Actualidad Económica has chosen BBVA as ‘the best company to work for.’ The award recognizes the effort and commitment made by the Group to the 110,000 employees on the BBVA team. Criteria such as talent management, remuneration policy, the working environment, employee training and their own opinions were key factors in deciding that the Group is the best place to work. BBVA Chile has also been recognized as being among the most socially responsible companies in the country, according to the national ranking of Corporate Social Responsibility 2011 drawn up by the magazine Qué Pasa and the Prohumana Foundation. In Spain, BBVA has reached an agreement with the trade unions to regulate and improve the conditions under which telework schemes are implemented.

The Environment. BBVA has reinforced its commitment and strategy on questions relating to climate change, as can be seen in the latest edition of the Global 500 Report 2011 published by the Carbon Disclosure Project (CDP). The Group has improved its rating by 10 points in this analysis, which assesses climate change-related strategy and management at the 500 biggest companies by market capitalization.

Customer focus. BBVA Bancomer has worked with Nacional Financiera to launch the Micronegocios (micro-enterprise) card, which is designed to cover the financing needs of micro-enterprises and thus support the country’s productive sector.

Community Involvement

Francisco González presented the third BBVA INTEGRA Award to the firm Lantegi Batuak from Vizcaya, which has been generating innovative and quality job opportunities for people with disabilities over the last 25 years. The BBVA INTEGRA Award carries with it prize money of 200,000 euros. Its aim is to foster excellence and innovation in the integration of people with disabilities into the workforce and to promote equal opportunities and a better quality of life for this group. BBVA España and Fundosa, the business division of the Fundación ONCE, have also signed a financial agreement through which the Bank makes available 10 million euros to the company to support the development of Special Employment Centers and promote the hiring of people with disabilities.

BBVA and Sustainability Indices

As of the end of the quarter, BBVA’s weightings in the main sustainability indices were as follows:

Main sustainability indices in which BBVA

Weighting (%)
DJSI World 0.52
DJSI Europe 1.18
DJSI Eurozone 2.48
ASPI Eurozone Index 2.13
Ehtible Sustainability Index
Excellence Europe
Ethibel Sustainability Index
Excellence Global
MSCI World ESG Index 0.36
MSCI World ex USA ESG Index 0.69
MSCI Europe ESG Index 1.24
MSCI EAFE ESG Index 0.78
FTSE4Good Global 0.35
FTSE4Good Global 100 0.58
FTSE4Good Europe 0.81
FTSE4Good Europe 50 1.31

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