Why invest in BBVA
Strategic priorities
A purpose driven organization with 6 strategic priorities
BBVA is a customer-centric global financial services group with a clear purpose: “to bring the age of opportunities to everyone” that rests in solid values:
In order to accelerate and deepen the Group’s transformation and the achievement of its purpose, we have defined six new strategic priorities (framed in 3 main blocks):
- Improving our clients’ financial health: Help our clients to make better decisions with their money and manage their finances to achieve their life and business goals.
- Helping our clients transition toward a sustainable future: Progressively align our activity with the Paris Agreement and advise our clients with the transition towards a more sustainable future.
- Reaching more clients: Accelerate profitable growth by being where our clients are, leveraging our digital channels and those of third parties.
- Driving operational excellence: Provide the best customer experience with simple, automated processes and a continuous focus on risk management and optimal capital allocation.
- The best and most engaged team: A diverse and empowered team guided by our Purpose, Values, and Behaviors, propelled by a talent development model that creates growth opportunities for all team members.
- Data and Technology: using advanced data analytics and secure and reliable technologies as the main levers to build distinctive high-quality solutions and deliver on our strategy.
Competitive advantages
BBVA’s equity story levers on 4 competitive advantages:
1. Stronger and lower volatile earnings generation vs peers, even under stressed scenarios:
Thanks to:
- Well diversified footprint with leadership positioning
- A risk management model based on prudence and proactivity
2. Proven track record in capital generation and sound capital position:
3. Comfortable liquidity position
- BBVA follows a “Multiple Point of Entry” (MPE) strategy: the subsidiaries are self-sufficient in terms of liquidity and funding (taking deposits or accessing the market with their own rating) without cross funding between the parent company and the subsidiaries or between the different subsidiaries. A model that ring fences the subsidiaries and the parent company, avoiding contagion risk. All this with a robust supervision and control by the parent company.
- With a sound liquidity position: with a Loan to Deposit ratio around 100% in all subsidiaries, thanks to its mainly retail and long term funding structure. Long term and short term liquidity ratios are well above the 100% minimum requirements.
4. Digital leadership as a competitive advantage
- BBVA app in Spain has been awarded world best banking app 3 consecutive times 2017-18-19 by Forrester. Our global approach towards digital gives us a competitive advantage vs local peers in the different geographies where we are present. Currently, more than 50% of our customer base worldwide interacting with us through the mobile
- This has translated into higher satisfaction levels and higher efficiency improvement than peers.
BBVA’s equity story levers on 4 competitive advantages:
1. Stronger and lower volatile earnings generation vs peers, even under stressed scenarios:
Thanks to:
- Well diversified footprint with leadership positioning
- A risk management model based on prudence and proactivity
2. Proven track record in capital generation and sound capital position:
3. Comfortable liquidity position
- BBVA follows a “Multiple Point of Entry” (MPE) strategy: the subsidiaries are self-sufficient in terms of liquidity and funding (taking deposits or accessing the market with their own rating) without cross funding between the parent company and the subsidiaries or between the different subsidiaries. A model that ring fences the subsidiaries and the parent company, avoiding contagion risk. All this with a robust supervision and control by the parent company.
- With a sound liquidity position: with a Loan to Deposit ratio around 100% in all subsidiaries, thanks to its mainly retail and long term funding structure. Long term and short term liquidity ratios are well above the 100% minimum requirements.
4. Digital leadership as a competitive advantage
- BBVA app in Spain has been awarded world best banking app 3 consecutive times 2017-18-19 by Forrester. Our global approach towards digital gives us a competitive advantage vs local peers in the different geographies where we are present. Currently, more than 50% of our customer base worldwide interacting with us through the mobile
- This has translated into higher satisfaction levels and higher efficiency improvement than peers.
Updated page 24 July 2020
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