Why invest in BBVA
Strategic priorities
Purpose, values and strategic priorities
BBVA is a global financial group that operates a customer-focused retail business model, offering clients a comprehensive range of financial and non-financial products and services around the world.
We are a purpose driven organization with a clear purpose “ to bring the age of opportunity to everyone”, solid values and six strategic priorities:
- Improving our clients’ financial health: Help our clients to make better decisions with their money and manage their finances to achieve their life and business goals.
- Helping our clients transition toward a sustainable future: Progressively align our activity with the Paris Agreement and advise our clients with the transition towards a more sustainable future.
- Reaching more clients: Accelerate profitable growth by being where our clients are, leveraging our digital channels and those of third parties.
- Driving operational excellence: Provide the best customer experience with simple, automated processes and a continuous focus on risk management and optimal capital allocation.
- The best and most engaged team: A diverse and empowered team guided by our Purpose, Values, and Behaviors, propelled by a talent development model that creates growth opportunities for all team members.
- Data and Technology: using advanced data analytics and secure and reliable technologies as the main levers to build distinctive high-quality solutions and deliver on our strategy.
Competitive advantages
In BBVA we focus on shareholder value creation, as we have proven most recently:
Successfully navigated through the crisis with clear priorities:
- Continued providing an essential service and supporting our customers thanks to our digital capabilities and remote managers. We have alleviated the financial burden on families and businesses through €63 billion of deferrals, and in government aid programs.
Advanced in our strategy addressing accelerating trends:
- Our leadership in digital has proven to be essential and differential. In 2020 our mobile customers reached a 59% penetration rate. Additionally, our focus on building E2E digital products has enabled BBVA to acquire 33% of new customers through digital channels, which represents an increase of 56% vs 2019.
- We continue to successfully deliver on our sustainability strategy towards a more inclusive and sustainable society.
- Delivered excellent financial results despite a challenging environment, with an +11.7% increase in our operating income in constant euros in 2020 vs. 2019, driven by core revenue growth and strict cost control, improving capital position and tangible book value per share recovery in the year.
Thanks to a well-diversified footprint with local leading franchises (link)
- The sale of BBVA US shows our disciplined value-based approach to capital allocation, unlocking value and offers strategic optionality to the Group with € 8.5 billion of capital generation. We will deploy the excess capital:
– In our markets through profitable growth and cost’s reduction
– Through increased distributions to our shareholders.
In BBVA we focus on shareholder value creation, as we have proven most recently:
Successfully navigated through the crisis with clear priorities:
- Continued providing an essential service and supporting our customers thanks to our digital capabilities and remote managers. We have alleviated the financial burden on families and businesses through €63 billion of deferrals, and in government aid programs.
Advanced in our strategy addressing accelerating trends:
- Our leadership in digital has proven to be essential and differential. In 2020 our mobile customers reached a 59% penetration rate. Additionally, our focus on building E2E digital products has enabled BBVA to acquire 33% of new customers through digital channels, which represents an increase of 56% vs 2019.
- We continue to successfully deliver on our sustainability strategy towards a more inclusive and sustainable society.
- Delivered excellent financial results despite a challenging environment, with an +11.7% increase in our operating income in constant euros in 2020 vs. 2019, driven by core revenue growth and strict cost control, improving capital position and tangible book value per share recovery in the year.
Thanks to a well-diversified footprint with local leading franchises (link)
- The sale of BBVA US shows our disciplined value-based approach to capital allocation, unlocking value and offers strategic optionality to the Group with € 8.5 billion of capital generation. We will deploy the excess capital:
– In our markets through profitable growth and cost’s reduction
– Through increased distributions to our shareholders.
Updated page 09 April 2021