Why invest in BBVA

Strategic priorities

Purpose, values and strategic priorities

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We are a purpose driven organization with a clear purpose “ to bring the age of opportunity to everyone”, solid values and six strategic priorities:

 

  1. Improving our clients’ financial health: Help our clients to make better decisions with their money and manage their finances to achieve their life and business goals.
  2. Helping our clients transition toward a sustainable future: Progressively align our activity with the Paris Agreement and advise our clients with the transition towards a more sustainable future.
  3. Reaching more clients: Accelerate profitable growth by being where our clients are, leveraging our digital channels and those of third parties.
  4. Driving operational excellence: Provide the best customer experience with simple, automated processes and a continuous focus on risk management and optimal capital allocation.
  5. The best and most engaged team: A diverse and empowered team guided by our Purpose, Values, and Behaviors, propelled by a talent development model that creates growth opportunities for all team members.
  6. Data and Technology: using advanced data analytics and secure and reliable technologies as the main levers to build distinctive high-quality solutions and deliver on our strategy.

In BBVA we are a customer-centric global financial services group (BBVA in brief) focused on shareholder value creation.  Our 5 main strengths are:

  • Resilient operating income thanks to a well-diversified footprint with leadership positioning

 

fortaleza-ingresos

 

  • Sound capital position with a proven capacity to generate capital and well above requirements

 

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  • Comfortable liquidity position at the Group level and all main subsidiaries in a safe and resilient Multiple Point of Entry Strategy (link)

 

liquidez-eng

 

 

  • Digital edge as a competitive advantage

 

clientes-digitales-eng

 

  • Helping our clients transition towards a more sustainable future: a massive business opportunity

 

contribucion-social-esp

In BBVA we are a customer-centric global financial services group (BBVA in brief) focused on shareholder value creation.  Our 5 main strengths are:

  • Resilient operating income thanks to a well-diversified footprint with leadership positioning

 

fortaleza-ingresos

 

  • Sound capital position with a proven capacity to generate capital and well above requirements

 

mda-eng

 

  • Comfortable liquidity position at the Group level and all main subsidiaries in a safe and resilient Multiple Point of Entry Strategy (link)

 

liquidez-eng

 

 

  • Digital edge as a competitive advantage

 

clientes-digitales-eng

 

  • Helping our clients transition towards a more sustainable future: a massive business opportunity

 

contribucion-social-esp

Updated page 13 July 2021