BBVA Sustainability Bonds

Responsible banking model

At BBVA we have a distinct banking model that we call responsible banking. It is based on the pursuit of profitability grounded on principles, strict compliance with legal regulations, good practices, and the creation of long-term value for all stakeholders.

The key strategic initiatives of responsible banking are:

• Creating lasting and more balanced relations with our customers via transparent, clear and responsible communications, and supporting financial literacy in all of the solutions that we offer.
• A fully integrated approach to doing business via responsible business policies, a reputational risk model and people-centric culture throughout the organization.
• Supporting responsible and sustainable growth via financial inclusion, sustainable financing, support for SMEs and responsible investment.
• Investment in the community, prioritizing financial literacy initiatives, entrepreneurship, learning, and other locally significant social causes.