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Strategy 2025-2029

In this section, you will find all the information about our 2025–2029 Strategic Plan, BBVA's strategic priorities, and our Strategic Talks, an initiative through which we share insights with the market on a wide range of relevant topics.

Strategic Priorities

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Strategic Objectives 2025-2029

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Strategic Talks

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Purposes and Values

Learn about the Group's purpose and values.

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Purposes and Values

Learn about the Group's purpose and values.

See section
Updated page 06 July 2026