The Group is based on solid values. 

These values and their associated behaviors are the guide for action in all decisions made by all the people who are part of the BBVA Group and help them make the Purpose come true:

The customer comes first

BBVA places customers at the center of its activity, before anything else. The Bank aspires to take a holistic customer vision, not just financial. This means working in a way which is empathetic, agile and with integrity, among other things.

• • • We make our customers’ needs our own: we take on our customers’ needs as our own, responding swiftly and effectively. We anticipate challenges and provide continuous support.
    • We are empathetic: we put ourselves in others’ shoes, listen attentively, tailor our response to their needs, and act with respect to ensure everyone feels valued.
    • We have integrity: we always act with honesty, in compliance with the law and BBVA’s internal regulations, without tolerating inappropriate behavior. We are a trusted partner, providing support with transparency and responsibility.

We think big

It is not about innovating for its own sake but instead to have a significant impact on the lives of people, enhancing their opportunities. BBVA Group is ambitious, constantly seeking to improve, not settling for doing things reasonably well, but instead seeking excellence as standard.

• • • We are ambitious: we drive a positive impact on people’s lives and society as a whole. We support their desire for growth and progress.
    • We are innovators: we stay ahead of challenges by offering agile and effective solutions. We create value-driven proposals to help our customers go further.
    • We exceed customer’s expectations: we create effective solutions that exceed customer expectations. We help individuals and businesses reach their full potential.

We are one team

People are what matters most to the Group. All employees are owners and share responsibility in this endeavor. We tear down silos and trust in others as we do ourselves. We are BBVA.

• • • I am committed: I take on the bank’s objectives as my own, feeling a genuine connection with BBVA’s values and purpose, which drives me to work with passion and enthusiasm.
    • I trust others: we collaborate with generosity and trust, ensuring clear and respectful communication. Together, we drive the growth of our customers and our team.
    • I am BBVA: we are a global and diverse team that shares a common purpose and creates a positive impact. We support, inspire, and drive people and businesses to reach further.