Cristina de Parias/ Paris / 30 November 2016

Cristina de Parias, Head of BBVA Spain, has highlighted these ideas during her presentation:

  • BBVA, well positioned in the current challenging environment thanks to its well-diversified footprint, its strong solvency position and its leading transformation strategy
  • In Spain, BBVA’s key management priorities are focused on:
  • Profitable growth through an active price management, revenue diversification, cost control and a prudent risk management.
  • BBVA’s transformation, based on the evolution of our distribution network, new customer experience, increasing digital sales and a superior quality of service


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