Ricardo Forcano / London / 13 May 2015

Main points of the presentation by Ricardo Forcano, Head of Business Development for Growth Markets:

• The digital revolution: how the massive use of digital channels, mainly smartphones, is changing customer expectations and behavior, and how disruptors are attacking segments unattended by traditional banks.
• BBVA´s digital strategy: BBVA is very well positioned to capture the digital opportunity; succesfully delivering new digital products increasing the digital sales; changing the bank distribution model and improving the customer experience.

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