In Venezuela, BBVA Provincial has launched a comprehensive communication campaign to boost multi-channel banking and attract 1,900,000 new customers between 2013 and 2016 through the use of digital channels. With the aim of positioning itself as the most important digital bank in the country in terms of innovation, BBVA Provincial has also developed the “Fan Test”, the first social TV initiative carried out by a bank in Venezuela (combined use of television, the social media and mobile devices).
The most important awards and recognitions received during this quarter are as follows:
- BBVA won the most votes from companies choosing the “Best Bank for Emerging Latin American Currencies” at global level in the ranking prepared by the specialist magazine FX Week.
- The “Yo Elijo BBVA” (I choose BBVA) campaign launched by BBVA Francés in Argentina has won the “Eikon de Oro” 2013. These prestigious awards recognize the work carried out by companies in Argentina in institutional communication.
- BBVA Colombia and BBVA Provincial in Venezuela have been rated the best providers of cash management services in 2013 by the magazine Euromoney.
- In Peru, BBVA Continental has been recognized by the magazine América Economía as one of the best banks in Latin America, with second place in the ranking of the “25 best banks in Latin America”.
- BBVA Uruguay has received the citizens’ excellence prize awarded for the second year in a row from the Latin American Development Center (CELADE) for its best practices in corporate responsibility.
Lastly, South America continues to be very active in social responsibility programs. Outstanding in this respect are:
- BBVA Colombia has joined the “Cuento Contigo” (I count on you) campaign to stock libraries in more than 2,500 schools. This allows bank’s customers to contribute to the country’s development through reading each time they make a withdrawal or cash deposit in an ATM.
- Also in Colombia, BBVA and Paga Todo have announced a partnership to open 140 banking correspondents in Bogota and Cundinamarca. This shows BBVA’s commitment to the country’s economic and social development, which involves increasing banking penetration.
- BBVA Francés in Argentina and BBVA Chile have focused on financial literacy workshops. In Chile, the Group is active in three initiatives aimed at school-age children, young people and the employed, teaching subjects such as basic financial concepts, responsible spending and credit health. In Argentina, BBVA Francés volunteers have taken part in a meeting with school students in which they were lectured on the importance of money and the function of banks.