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Strategic Positioning

BBVA is built on the principles of integrity, prudence and transparency...

... With a differential banking model which we are adapting to a new environment

  • 1
    Diversification and leadership
  • 2
    Prudent and proactive management
  • 3
    Return adjusted to principles
  • 4
    A customer-centric approach


Disruptive innovation

Towards a more digital model

To continue leading the industry in the future