Customer comes first
We are empathetic
We have integrity
We meet their needs
Purpose
To bring the age of opportunity to everyone"
During 2017, the BBVA Group made significant progress on its transformation process, firmly underpinned by the Group's Purpose and six Strategic Priorities
To bring the age of opportunity to everyone"
Progress in 2017
A new standard in customer experience
Digital sales
50% tipping point in digital customers achieved in six countries
New business models
ACQUISITIONS
INTERNAL VENTURES
INVESTMENTS (Propel Venture Partners)
Optimize capital allocation
A first-class workforce
We are empathetic
We have integrity
We meet their needs
We are ambitious
We break the mold
We amaze our customers
I am committed
I trust others
I am BBVA
That has had great advantages, by getting:
At BBVA we have a differential banking model, based on seeking out a return adjusted to principles, strict legal compliance, best practices and the creation of long-term value for all stakeholders, with four pillars:
with its customers, based on transparency, clarity and responsibility.
to combat climate change, respect human rights and achieve the UN Sustainable Development Goals.
with employees, suppliers and other stakeholders.
to promote social change and create opportunities for all.