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During 2017, the BBVA Group made significant progress on its transformation process, firmly underpinned by the Group's Purpose and six Strategic Priorities


To bring the age of opportunity to everyone"
BBVA creando oportunidades

Strategic Priorities

Progress in 2017

A new standard in customer experience

BBVA Spain has obtained the highest ranking in Europe for its online banking services

Digital sales

In two years, digital sales have increased from 1 in 10 to 1 in 3

50% tipping point in digital customers achieved in six countries

New business models

We are leveraging the fintech ecosystem to develop our value proposition



INVESTMENTS (Propel Venture Partners)

Optimize capital allocation

+18 basis points in CET1 fully-loaded generated, above the target established of 11%


Unrivaled efficiency

Higher revenue growth than expenses and new efficiency improvement



A first-class workforce

Project Nuestros Valores (Our Values)

Customer comes first

We are empathetic
We have integrity
We meet their needs

We think big

We are ambitious
We break the mold
We amaze our customers

We are one team

I am committed
I trust others

Great results in our transformation

That has had great advantages, by getting:

Responsible banking model

At BBVA we have a differential banking model, based on seeking out a return adjusted to principles, strict legal compliance, best practices and the creation of long-term value for all stakeholders, with four pillars:

  • Balanced relations

    with its customers, based on transparency, clarity and responsibility.

  • Sustainable finance

    to combat climate change, respect human rights and achieve the UN Sustainable Development Goals.

  • Responsible practices

    with employees, suppliers and other stakeholders.

  • Community investment

    to promote social change and create opportunities for all.