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New standard in customer experience is one of the Group's Strategic Priorities. We want to put the customer at the heart of everything we do

Net Promoter Score (NPS)

We help our customers in making financial decisions, providing them with relevant advice and solutions with greater added value. In short, we offer a differential level of service with a goal: to be leaders in customer satisfaction across our global footprint.

In 2017, BBVA ranked first in the NPS indicator in eight countries


Peer group: Spain: Santander, CaixaBank, Bankia, Sabadell, Popular // Mexico: Banamex, Santander, Banorte, HSBC // Turkey: AKbank, Isbank , YKB, Deniz, Finanz // Argentina: Galicia, HSBC, Santander Rio // Colombia: Davivienda, Bogota, Bancolombia // Peru: Interbank, BCP, Scotiabank // Paraguay: Continental, Itau, Regional // Venezuela: Banesco, Mercantil, Bank of Venezuela.


New solutions

Launched in 2017