Main CR programs
BBVA’s CR programs have four priority areas for action: financial inclusion, financial literacy, responsible banking and community involvement.
These are the pillars of BBVA's CR policy, together with the objectives and progress of the year for its various programs:
Financial inclusion
BBVA considers that the fight against financial exclusion is an objective that is coherent with its business aims and its ethical and social commitment.
One of the most important projects related to this topic is the BBVA Microfinance Foundation.
| Goals for 2012 | Achievements | % progress(verified by Deloitte) | |
|---|---|---|---|
| Close two new operations. Operating presence in one more country | Included Banco de Ahorro y Crédito ADOPEM in the Dominican Republic | 50% | |
| Increase the number of executives trained in microfinance by at least 20% (250 students) | 398 new credit officers trained, 60% more than the previous year. 1,670 people trained since 2009. | 100% | |
| Hold three new training workshops on good governance for board members of microfinance institutions in Latin America | Goal postponed to 2013, 2 workshops will be held in Peru and 1 in the Dominican Republic. Materials, skills training and preparation were given in 2012 for the launch and implementation of the workshops. | 0% | |
| Segmentation project: Poverty Map of Latin America | Developed value proposal for the agricultural and livestock world (implemented in Colombia). | 50% | |
| Develop and implement Social Impact Indicators | Defined an in-house system of social measuring; results planned for publication in 2013. | 75% | |
| Extend the customer base by strengthening the banking penetration process | 1,015,454 new Cuenta Express customers, representing an increase in the Cuenta Express customer base of 107%. | 100% |
Financial literacy
BBVA is particularly involved in this area, due to its clear connection with the Group's activity. Its objective is supporting people’s financial education and to improve their current and future financial situation mainly through the 2009-2011 Global Financial Education Plan.
| Goals for 2012 | Achievements | % progress
(verified by Deloitte) | |
|---|---|---|---|
| 3,500 schools and more than 650,000 beneficiaries with the “Valores de Futuro” (Future values) program in Spain in the 2011/2012 academic year | 3,825 schools and 780,451 beneficiaries with the “Valores de Futuro” program in Spain in the 2011/2012 academic year | 100% | |
| 800 schools and more than 105,000 beneficiaries with the “Valores de Futuro” program in Portugal in the 2011/2012 academic year | 849 schools and 126,944 beneficiaries with the “Valores de Futuro” program in Portugal in the 2011/2012 academic year | 100% | |
| Define strategy, adapt content and implement “Valores de futuro” in Mexico | “Valores de Futuro” has been implemented in Mexico in the 2012/2013 academic year | 100% | |
| 5,000 beneficiaries of the “Adelante con tu futuro” (Forward with your future) program in South America | 14,088 beneficiaries of the “Adelante con tu futuro” program in South America | 100% | |
| 200,000 beneficiaries of the “Adelante con tu Futuro” program in Mexico* | 225,875 beneficiaries of the “Adelante con tu Futuro” program in Mexico | 100% | |
| Organize and participate in forums and initiatives to promote financial literacy | 2 seminars on financial literacy for young people organized at the annual OECD meeting | 100% |
Responsible banking
At BBVA we work to integrate responsible management across the value chain, from the design of products, their advertising and marketing to the management of their risks. Under this denomination, we include those programs that help us to integrate this sustainability approach into the daily business.
| Goals for 2012 | Achievements | % progress
(verified by Deloitte) | |
|---|---|---|---|
| Carry out the third sustainability rating of the BBVA Employment Plan | Carried out the third sustainability rating of the BBVA Employment Plan | 100% | |
| Extend the exercise of voting rights to European companies | Extended the exercise of voting rights to European companies | 100% | |
| Train Asset Management managers in SRI | Training completed for Equity managers | 100% |
Community involvement
BBVA is committed to the development of the societies in which we operate. This commitment is focused on support for education, research and social entrepreneurship. The main lines of activity of these strategic areas are the Community Investment Plan for Latin America, the BBVA Foundation and the Young Social Entrepreneurs Program, respectively.
| Goals for 2012 | Achievements | % progress
(verified by Deloitte) | |
|---|---|---|---|
| Launch actions to raise awareness and promote the labor integration of disabled people in Spain, with emphasis on local needs | Awarded the Premio Integra to La Fageda, for their assistance in employment integration Initiatives for disability in the north-east: loans to hotel owners to extend disabled access, service manual for customers with disabilities and exhibition of banknotes for the visually disabled | 100% | |
| 65,000 children to benefit from the “Niños Adelante” (Forward, children) integration scholarships program | 63,974 children benefited from the “Niños Adelante” integration scholarships program | 100% | |
| Consolidate goals through local financial instruments | Customers contributed 4.6 million euros to the scholarship programs (Fondo B+Educa, Bécalos, Leer es estar adelante, Boca Social), 53% up on the figure for 2011 | 100% | |
| 2nd Edition of the Momentum Project in Spain. 1st Edition of the Momentum Project in Mexico and Peru. Youth contests and workshops | Held the 2nd edition of the Momentum Project in Spain
1st in Mexico and prepared for one in Peru Held the “Cambia tu mundo” (Change your world) competition for young people | 100% | |
| Consolidate the “Territorios Solidarios” program and increase the number of projects presented by 20% | 1st “Territorios Solidarios” program held with 848 projects presented. A total of 937 projects were presented in the 2nd edition (an increase of 12% on 2011). The number of employee sponsors increased by over 1,000. | 75% | |
| Launch BBVA Suma with collective financing tools to support small charity organizations | Launched BBVA Suma with collective financing tools for charity organizations and humanitarian aid. | 100% |
For more information about the goals and fullfilments of different CR programs, visit bancaparatodos.com