Diversification and leadership
First, a portfolio model distinguished by a well-balanced diversification regarding geographic units, business units and customers, with leading franchises in all markets in which it operates.
Second, a management model based on decision making under two guiding principles: prudence and proactivity. Prudence is embodied in relation to the management of structural risk, credit risk, capital management and M&A Strategy. And the proactivity, which refers to the ability to make decisions that anticipate major changes in the environment, competition and customers, with repercussions in the medium term.
Return adjusted to principles
The third pillar is a model of return adjusted to principles, which puts people at the center of business. These principles underlying our business are integrity, prudence and transparency. Integrity, as a manifestation of ethics in our actions and in our relationships with stakeholders. Prudence, understood as a precaution in risk taking. Transparency as to provide maximum access to clear and accurate information within the limits of legality.
Focus on the customer model
And finally, a model of customer-centric approach, offering a differentiated service with an ambitious goal: to be leaders in customer satisfaction in all geographies where we operate.
The combination creates competitive advantages
The combination of these four pillars makes BBVA’s banking model unique, creating two competitive advantages: recurrence and structural robustness.
- Recurrence: year after year, BBVA has demonstrated its capacity to generate recurrent and sustainable earnings.
- Structural robustness:The Group has a healthy, balanced and well capitalized balance sheet, with all risks recognized and controlled, with an appropriate financing structure in place.
This model has seen BBVA record a standout performance during the economic crisis and puts it in an excellent starting point from which to successfully face future challenges.