Growth drivers

In Spain, BBVA has demonstrated real acuity in taking early action to face economic turmoil in better conditions than its competitors. This places the bank in an excellent starting point from which to capitalize on the opportunities that will emerge from financial sector restructuring and strengthen its current position. In the next few years, the Group aspires to lead the Spanish financial system, both in retail and corporate banking.

The Group’s franchise in Mexico is the outright market leader. The goal going forward is to consolidate this leadership by widening its competitive advantage, taking profit of the low banking penetration rate in the country and developing a segmented model, focused on customers and different ways of approaching them.

In South America, the Group is capitalizing on the region’s good macro performance. In the future, the priority will be to complement the current regional leadership with a local leadership position in each franchise and closer ties with high net worth customers.

United States is one of the Group’s strategic markets. Its aim going forward is to become the standout regional bank, with a customer-centric model and the market’s leading technological platform.

Looking at Turkey and Asia, the Group aims to further consolidate its presence, which will be key to global economic growth over the coming years. Turkey value will be generated from a product perspective.
Page updated 22 March 2016